With the dawn of a new year, creating a refreshed and effective recruitment strategy has never been more important – especially in the current climate. We’d like to talk to you about why including social media in your recruitment practices is essential this year.
Social media platforms allow you to expand your reach and increase your visibility.
With 4.62 billion people using social media (that’s more than half of the world’s population!), your recruitment strategy needs to incorporate the sites and platforms that people use every day. Facebook, for example, has 1.96 billion active daily users, while Instagram and Twitter boast equally impressive numbers, with daily users totalling 500 million and 238 million, respectively. Your ideal new hire could be on one of these platforms, so what are you waiting for?
Social media recruitment is growing.
It’s worth noting that companies are increasingly turning to social media as part of their recruitment process: in fact, according to a recent SHRM survey, recruiting via social media is growing, with 84% of organisations encompassing social media in their recruitment practices. It’s essential, therefore, that you stay ahead of the curve and avoid missing out on these exceptional opportunities by targeting top talent.
Job seekers use social media significantly in their job searches.
A Glassdoor survey showed that a whopping 79% of job applicants use social media in their search for employment, while CareerArc demonstrated that job seekers rank social media platforms and professional networking sites, such as LinkedIn, as the most useful resource when conducting a job search – above and beyond traditional job boards and recruitment agencies. What’s more, an active social media presence on the platforms people use daily will encourage shares, likes, and interaction, allowing you to open up communication channels and nurture a dedicated following.
Social media allows you to reach passive candidates.
Passive candidates – that is, those who aren’t actively searching for a job but would still be interested in your opportunity – account for an enormous segment of job seekers and mustn’t be overlooked. In fact, according to LinkedIn, 70% of the global workforce is made up of passive talent. By combining job boards with social media platforms in your recruitment strategy, you’ll be able to target a balance of active and passive candidates, meaning you’re ticking every box.
Want to find out more?
Our social media service and brand-new adAPT packages will allow you to harness the power of social media in your recruitment. With our social solutions, you can incorporate hyper-targeted campaigns, attract passive talent, reach people where they’re most likely to be found, and remain at an advantage. Contact us today to see how we can help.
