At Point 13 Media, we know that first impressions matter. How you establish your brand online will affect the way candidates and customers alike perceive and engage with you. With the recruitment market becoming increasingly competitive and unemployment at an all-time low, we’ve seen companies big and small begin to harness the power of social media to boost engagement, attract top talent and position themselves as employers of choice. In this post, we’d like to show you how we can help.
First, what is an employer brand?
According to LinkedIn, an employer brand “includes the market’s perception of you as an employer, but also describes your promise (or employee value proposition) to employees in exchange for their experience, talents, contacts, or skills”. Simply put, your employer brand is how people – whether other businesses, prospective employees or current staff – view you. It’s also a key means of attracting talent that mustn’t be underestimated: in fact, reports have shown that 69% of job seekers are more likely to apply for a job if the employer actively manages its brand online.
How can you use social media to boost your brand?
With 96% of job seekers (58% of whom are Gen Z) using social media when conducting a job search, having – and maintaining – a social media presence is imperative.
One of the most powerful ways you can use social media to boost engagement and attract talent is through posting frequent, high-quality content. Through consistent, on-brand and exciting posts, you’ll have the opportunity to not only increase your followers and engagement but also establish your company as an employer of choice by emphasising your uniqueness and perks.
The key aspects you should be focusing on here are:
- Consistency – post regularly but not too often
- Brand – get your visuals right and your tone correct
- Authenticity – be true to your culture and values
- Engagement – be active and communicate with your audience by replying to comments
- Using hashtags – use relevant hashtags to engage with your audience and stay part of the conversation
The trick is to find the balance between consistency and variety. Ensure you post regularly and that you utilise different forms of content – including video and animations – to keep your audience engaged.
How can we help?
We know that building and maintaining a stellar brand comes with its challenges: it can be time-consuming and difficult to know where to begin. That’s where we come in. Our content management service will allow you to target and retarget passive talent, increase engagement with your company, and save you time – all safe in the knowledge that your values and branding are kept intact.
We will work with you in collaboration to:
- Create a content calendar to schedule engaging, exciting posts regularly
- Demonstrate your values and culture
- Increase your followers and engagement by making sure you stay part of the conversation
- Promote your events
- Ensure your posts are on brand via our in-house creative design team
- Provide you with monthly reports demonstrating how well your posts have performed
And much more.
The key to meeting today’s recruitment challenges lies in the power of social media – and we want to help you harness it. If you’re ready to boost your brand and attract the talent you deserve, please get in touch.
